Ross Mayfield, CFA

Ross Mayfield, CFA®, is an Investment Strategist for Baird Private Wealth Management. He provides financial education designed to help clients reach their goals, be it through investment strategy and equity research content, or through regular national media appearances on CNBC, Bloomberg, and more.

Through his thought leadership, Ross seeks to offer historical perspectives to clients, keeping them from getting too high in bull markets, or too low in volatile bear markets. By visualizing data through charts and tables, Ross looks to “simplify the chaos” that accompanies the financial news of the day, guiding clients towards smart financial decisions.

Ross holds a bachelor’s degree in finance from the University of Kentucky and earned his MBA from the University of Louisville. He became a CFA charterholder in 2018 and served as the President of the CFA Society Louisville for multiple years. Prior to Baird, Ross was an ETF Specialist and then a Research Analyst at Hilliard Lyons, which was acquired by Baird in 2019. In 2025, Ross was selected for Louisville Business First’s Forty Under 40. He lives in Louisville, Kentucky with his wife, daughter, and three dogs.